Delft is where your Business becomes a Brand.

For American and European branding markets.

Stronger brand. Bigger clients. Better deals.

WE DO

Branding . Packaging . Strategy . Communication . Webdesign . Consultancy . Brand Strategy

Branding . Packaging . Strategy . Communication . Webdesign . Consultancy . Brand Strategy

Branding

At Delft, we believe that a strong brand isn’t built by chance—it’s a deliberate and strategic effort. Your brand is your most valuable business asset, shaping how your audience perceives and connects with you. Our branding process is designed to ensure that your brand stands out, resonates, and achieves its full potential.

  • We work with CEOs, founders, CMOs, marketing and brand managers, heads of brand, and art directors across the USA and Europe—leaders who understand the power of strong brand positioning, have a vision for growth, and trust specialists to deliver outstanding work.

  • Whether you need to refresh, adjust, or create a brand from the ground up, we craft unique, strategically positioned identities that set you apart from competitors.

  • We help brands reshape how consumers perceive them, enabling:
    ✔ Higher pricing potential
    ✔ Stronger consumer connections
    ✔ Increased brand trust
    ✔ Clearer messaging
    ✔ Market relevance

    All done with a structured, strategic, and realistic approach.

  • Unlike agencies that rebrand without strategic direction—risking a disconnect between the brand and its audience—we blend trend sensitivity, psychological insight, and data-driven analysis to create brands that not only look great but perform exceptionally.

    ✔ Deep understanding of trends and human behavior
    ✔ Strategic emotional-visual psychology analysis
    ✔ Proven structured methodology with strong results
    ✔ Experience with top brands in the USA & EU
    ✔ Versatility to work across all industries

    At Delft, branding is more than design—it’s the art of positioning brands for impact and growth.

Brand Consulting

At Delft, we offer a comprehensive Brand Consulting Service designed to provide ongoing strategic guidance and actionable insights to help your brand evolve and thrive in a competitive market. Through personalized sessions and continuous analysis, we ensure that your brand stays aligned with market trends and achieves consistent growth.

    • Brand Audit: To identify branding and communication problems, discuss possible solutions, and evaluate costs.

    • Brand Consulting: To ensure your brand stays relevant and aligned with market trends. When you need regular guidance to refine tactics, improve consistency, and stay competitive. When your internal teams need expert feedback on creative and strategic decisions to drive growth.

  • (one-time)

    It includes a full analysis of your branding, communication, and key improvement points, plus a 1-hour video call to go through everything together.

    • Logo and symbol (structure, alignment, message, style).

    • Colors (complexity, recognition, applications).

    • Typography (readability, style, emotional impact).

    • Visual elements (identity, consistency, message).

    • Emotional alignment with the audience (brand perception).

    • Copywriting (clarity, structure, effectiveness).

    • Photography (brand image, visual consistency).

    • Final score (overall brand rating).

    + A Brand Audit presentation meeting (1-hour video call)

           → Breakdown of the audit + brand mentoring + discussion of strategic improvements.

  • (On-going)

    • Consulting Sessions:

      • 4 Hours/Month: Weekly sessions to review progress, discuss new insights, and make strategic adjustments.

      • Tactical Guidance: Providing direction for decisions and ensuring alignment with market trends.

      • Creative Feedback: Supporting internal teams with actionable and targeted feedback to ensure brand consistency across all communication and sales channels.

    • Competitive Analysis and Trend Monitoring:

      • Industry Trends: Identify major trends and shifts in your sector.

      • Competitive Positioning: Maintain and strengthen your brand’s competitive positioning.

      • Market Opportunities: Recommend actions based on opportunities and potential threats identified in the market.

    • Monthly Report:

      • Action Summary: A detailed overview of actions taken during the month.

      • Progress Comparison: Track improvements and progress since the previous report.

      • Competitive Insights: Highlight the latest trends and competitor movements.

      • Recommendations: Provide actionable steps for optimizing your brand’s strategy.

    • Meeting Summaries:

      • Recap: A detailed summary of each session, including key decisions and action points. This helps with easy implementation and follow-through.

    • Implementation Support:

      • Strategic Assistance: We provide direct support for the execution of strategies or offer detailed guidance for your team to ensure effective implementation.

    • Expert Guidance: We provide ongoing strategic support, ensuring that your brand remains competitive and cohesive.

    • Tailored Solutions: We offer customized recommendations that fit your business goals, ensuring each session adds value.

    • Hands-On Support: We don’t just provide advice—we help you implement strategies and track progress, making it easier for your team to execute.

    With Delft, your brand will continuously evolve, adapt to market trends, and build lasting relationships with your customers. Let’s create a brand strategy that drives growth and aligns your team toward long-term success.

    • Brand Positioning: Defining and maintaining a strong brand presence.

    • Product Design: Continuous refinement of your product’s design in line with brand identity.

    • Marketing Alignment: Ensuring your brand and marketing strategies work in harmony.

    • Brand Consistency: Maintaining coherence across all touchpoints and channels.

    • Communication Channels: Guidance on advertising, creativity, and design across platforms.

    • Customer Service: Aligning your brand’s values with its customer service and support.

EXTRAS

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EXTRAS *

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Naming

At Delft, we understand that your name is the foundation of your brand—it’s the first impression, the story starter, and the element that ensures you stand out in a competitive market. That’s why our naming service is more than just wordplay. We craft names that encapsulate your brand's essence, values, and vision, while also resonating with your target audience.

  • Our process is deeply collaborative. We start by immersing ourselves in your business, industry, and goals. We explore your brand’s personality, mission, and future aspirations to ensure the name reflects your identity. From there, our creative team combines strategic thinking and linguistic expertise to generate unique, memorable, and versatile name options tailored to your brand's needs.

  • Whether you're launching a new venture, rebranding, or expanding into new markets, we focus on creating names that:

    • Communicate your values: Names that convey trust, integrity, and innovation.

    • Engage globally: Simple, adaptable, and relevant across different cultures and languages.

    • Stand out strategically: Names that differentiate you while aligning with industry standards.

    With Delft, you’ll not only receive a name but a strategic asset that amplifies your brand’s positioning and story. Let’s find the perfect name for your future.

  • At Delft, we know the importance of securing a unique and usable name for your brand. Here’s our step-by-step guide to ensure the name we choose is available across key platforms and channels:

    1. Google Search:
      Start with a comprehensive Google search of the proposed name. Look for existing companies, products, or services that might already use it. Be thorough—check multiple pages of results to avoid surprises later.

    2. Domain Availability:
      Check domain registrars like GoDaddy, Namecheap, or Google Domains to see if the name is available as a .com, .net, or other relevant extensions. If possible, prioritize .com as it’s universally recognized. For region-specific brands, also check for local extensions (e.g., .pt, .es).

    3. Social Media Handles:
      Search platforms like Instagram, LinkedIn, Twitter (X), and Facebook to confirm that the name or a close variation is available for use as handles. Consistency across platforms strengthens brand identity.

    4. Trademark Search:
      Conduct a trademark search in your target regions. For the EU, use the EUIPO database; for the US, check the USPTO database. For global checks, tools like WIPO’s Global Brand Database can help.

    5. Local Business Registries:
      Search your country's official business registry to ensure the name isn’t already registered by another entity in your industry.

    6. Competitor Research:
      Analyze competitors to avoid potential overlaps or names too similar to theirs, which could lead to confusion or legal challenges.

    By following these steps, we at Delft can confidently present name options that are not only creative and meaningful but also legally and practically viable for your brand's growth.

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Webdesign

At Delft, we believe your website is more than a digital presence—it’s a strategic tool that reflects your brand and connects you with your audience. Whether you need a custom web design to be developed or a faster, budget-friendly solution, we offer tailored options to meet your needs.

  • Our Custom Web Design Proposal is perfect for businesses looking for a truly unique, high-end website. This option includes:

    • Bespoke Design: Crafted from scratch, tailored specifically to your brand identity and business objectives.

    • Flexible Features: A design that can accommodate any custom features, complex structures, or integrations your business requires.

    • Developer Collaboration: Our design proposal serves as a blueprint. You’ll need a development team to bring the design to life, allowing for complete customization.

    Best For:

    • Companies needing advanced functionality, scalability, or complex websites.

    • Businesses looking to make a bold, unique online impression.

    Costs: This option is premium due to its tailored nature and the additional development phase.

  • The Squarespace Built-In Design option is an efficient, cost-effective solution. We design and build your website directly on the Squarespace platform, ensuring a sleek and professional result that’s easy to manage.

    • Fast and Simple: Streamlined design and build process, ideal for quick launches.

    • Integrated Features: Leverages Squarespace’s built-in tools, such as blogs, image galleries, or contact forms.

    • Limitations: While perfect for clean and modern sites, Squarespace has design and feature limitations, making it less suitable for businesses requiring complex e-commerce or integrations.

    Best For:

    • Small-to-medium companies wanting a polished, functional website for showcasing their services.

    • Businesses not needing heavy customization or advanced features.

    Costs: This is a more affordable and faster option, with minimal ongoing maintenance costs.

    • Strategic Guidance: Whether custom-built or Squarespace-based, we ensure your website aligns with your brand and goals.

    • Expert Design: Our designs are clean, user-friendly, and focused on creating meaningful connections with your audience.

    • Tailored Solutions: We help you choose the best option for your needs and budget, delivering the best value for your investment.

    Let’s create a website that empowers your business—whether it’s a unique masterpiece or a smart, efficient solution.

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Packaging

At Delft, we know that packaging is more than a protective layer—it’s an extension of your brand and a powerful way to connect with your audience. Whether you need an immersive design from scratch or a simpler graphic solution, we offer tailored services to suit your business needs.

  • Our Full Packaging Design service covers every aspect of your product's packaging, creating a multi-sensory experience that resonates with your customers.

    • Ideation and Concepting: We collaborate with you to understand your brand, product, and audience, crafting a packaging concept that tells your story.

    • Materials and Textures: Recommendations for materials, finishes, and textures that align with your brand values and enhance the unboxing experience.

    • Graphic Design: Custom artwork and layout tailored to your brand identity.

    • Scent and Sensory Elements: For certain projects, we can explore adding olfactory or tactile elements that elevate the packaging.

    • Producer Collaboration: While we do not produce the packaging ourselves, we work closely with your chosen manufacturer to ensure the design is accurately executed.

    Best For:

    • Brands launching premium, high-impact products.

    • Businesses looking to differentiate through creative and immersive packaging solutions.

    Costs: Reflects the comprehensive, custom nature of the service.

  • Our Standard Packaging Design service focuses on clean, professional graphic design for pre-determined packaging formats.

    • Graphic Design: Design tailored to your brand guidelines and existing packaging formats.

    • Efficient Process: Ideal for straightforward packaging needs where materials, sizes, and formats are predefined.

    • Producer Collaboration: We ensure the design files meet your producer’s specifications for seamless production.

    Best For:

    • Products requiring straightforward, visually appealing packaging solutions.

    • Businesses working with standard packaging templates or tight timelines.

    Costs: More budget-friendly and faster than full packaging design.

    • Strategic Creativity: We go beyond aesthetics, ensuring your packaging communicates your brand’s values and resonates with your audience.

    • Producer Alignment: Our team works hand-in-hand with your packaging producer, ensuring accuracy and smooth execution.

    • Tailored Solutions: Whether you need a full design experience or a simple graphic solution, we deliver designs that inspire and stand out.

    At Delft, we create packaging that captures attention, tells your story, and elevates your brand. Let’s work together to design packaging that leaves a lasting impression.

Let’s work.