The goal was to craft a brand identity that celebrates wine and the shared experience of gathering around the table. ATITUDE—a name that embodies boldness—demands attention with strong, confident lettering.

The brand’s look and feel are built around a premium green palette, clean shapes, and bold statements, complemented by cursive lettering to evoke the timeless elegance of the wine culture. Rooted in Lisbon, Portugal, ATITUDE blends modern sophistication with classic refinement.

Art Director: Tomás Delft

Client: Atitude Garrafeira

Art Direction & Branding