ARTICLES
Written by Tomás Delft, a branding expert with over a decade of experience, this space is dedicated to exploring the power of brand strategy, perception, and market positioning. Dive in and discover how strategic branding can transform not just your business but the way the world sees it..
Brand Strategy is Not Marketing Strategy!
Many people confuse these two terms, but they have distinct roles and outcomes. We all know that every business has a brand and offers products or services, which is ultimately why customers choose you over others.