The goal was to develop branding around wine and the gathering of people at the table, "ATITUDE" means attitude therefor the bold letters shouting out loud were important.

The look and feel of the brand are based on premium green, clean shapes and statements, and also cursive lettering to bring the classic wine experience aesthetic, based in Lisbon, Portugal.

Art Director: Tomás Delft

Client: Atitude Garrafeira

Art Direction & Branding